IN STORE BASIC SALES TRAINING
Re-engineered to reduce training time and document results.
The first basic sales training workshop was designed to deliver in introduction to sales strategies and techniques that can improve anyone's selling ability. The participants enjoyed the information and felt that they had a few more tools to increase their closing ratios. But there was something missing.
Your biggest objection was the training time. The first workshop was overbooked and there was more request than we could accommodate which was a bit embarrassing. We had to limit the number of participants because of the size of the facility. So we listened and redesigned the workshop so as to service as many stores as possible and to include some features in the program that makes it more effective. As we said before...
Untrained salespeople can hurt your business in a number of ways but the following two affect your bottom line as sure as the sun will shine tomorrow. First, because untrained salespeople are unaware of the basics of customer relations, they can unwittingly tarnish your image in simple transactions with your customers. They represent you and everything they do or say while on the job reflects directly on you and your business. Although it’s impossible to put a dollar value to the affects of bad customer relations, rest assured that it’s expensive. As you may know, bad word-of-mouth advertising spreads easier than the good. But it’s the next fact that makes it extremely important to have your sales people trained; it affects your bottom line directly.
YOUR BIGGEST PROFIT LEAK
Let’s face it, most store clerks/salespeople never intended to do the job they are doing. There are no courses that prepare them for in-store sales. Any training they receive was either on-the-job or training or, if they were fortunate enough, formal training from a large chain store. Coming straight out of secondary or even primary school they are not versed in the art of selling.
For many, selling is being obsequious, pleading with prospect to buy and selling “best price”. As a business owner you invest too much to allow a lack of selling skills to reduce your potential profits. Give your sales people the tools to control sales transaction and make exceedingly more profit in the process. Here is an opportunity to indirectly increase your bottom line profits:
BASIC IN STORE TRAINING THAT GUARANTEES
A MINIMUM 20% INCREASE IN SALES VOLUME
CALL TO SCHEDULE AN APPOINTMENT
TO DISCUSS YOUR TRAINING NEEDS
THE FACILITATOR
Tony Puckerin, an independent marketing consultant will transfer basic selling skills to participants such that each will leave with an awareness of the requirement of exceptional customer service and a framework on which to develop their individual selling skills. The goal of the workshop is to provide participants with tools in the form of information, techniques and tactic to manage the sales process.
The task of learning, using and improving their selling abilities will, as always, rest on the shoulders of the individual. However, if the right individual is chosen (and this is your job) for this training and you have a commitment to support their development your return on this investment is guaranteed. So let’s introduce Tony Puckerin:
BACKGROUND
Fresh out of University of Massachusetts, a school he attended as a result of an honorable service discharge from the US Army. Mr. Puckerin began his professional career in business consulting right here in Trinidad as a staff consultant with US consulting firm, Alexander Proudfoot Consulting Company out of Miami Florida..
It was in this company that Mr. Puckeriin learned the rudiments of business management and human resource development. He specialized in supervisory training and later, when the contract with this firm ended, he stayed on with the client, the National Commercial Bank of Trinidad and Tobago. As a bank training officer, he designed and delivered training programs for managers and supervisors in the bank’s 22 branches. He was also instrumental in establishing a “Learning Center” in Chaguanas for bank’s employees.
Later in 1986, Mr. Puckerin returned to the United States and immersed himself in the lucrative retail automotive industry where he focused on training on product knowledge and automobile sales. As a retail automotive sales trainer he travelled to a number of states providing sales training to various dealerships carrying different brands of automobiles. Mr. Puckerin has participated in joint training seminars where each participant paid $499 USD to attend and has personally charged clients $150USD per hour for consultations.
Since returning home in 2006, Mr. Puckerin has co-authored a diary workbook; “Caribbean Students Daily Organizer” and has delivered self-development workshops to students at COSTAATT and the GAPP graduates program. Recently, he conducted a series of business development seminars for installation contractors on behalf of GGI Limited, a building supplies company in Arima. Mr. Puckerin is the CEO of his own consulting firm, Guerilla Marketing Consulting (Caribbean) Ltd.
THE BASIC SALES TRAINING WORKSHOP
Designed To Produce Results You Can See.
The development of this particular training program has been guided by two basic tenets. First, “Training without follow-up is entertainment” and secondly, “To change anything, it must be measured”. This program is about results.
Its primary objective is to engineer a change in your organization’s that impacts sales performance. The 3 hour training session will prepare your sales people for this change. It does not focus on your managerial staff. These individuals are the leaders of your organization and may have been promoted to their position because of their loyalty and/or dedication. They may, or may not, have the managerial training to effectively assist in the development of their people. At some point in the future these needs must be addressed.
At the end of each training session a short installation session will be scheduled with each store managers/supervisors to introduce the “Summary Store Sales Tracker”. This must be done within 3 days of the training so that each manager/supervisor will understand the importance of monitoring their people and be able to correctly use the summary to manage their sales staff.
And finally, a 30 minute follow-up segment will be conducted approximately 10 days after the training. This time period will allow your staff the opportunity to become familiar with the new process and identify concerns that can be addressed at that time. The option is open for 1-on-1 or in group follow ups.
It should be reiterated that compliance is extremely important for the process to be effective. The performance of your sales people must be constantly monitored in order to affect this change. It is therefore imperative that your management staff buy into the program because without their assistance the positive results will be minimized.
With respect to future training, the recommendation is that it should ONLY be based on identified training needs after an analysis of the store’s performance i.e. The Sales Trackers. There will always be the need to train new employees, however, this will be determined by turnover and hiring volumes and can be scheduled over 3 or 6 month intervals. An optional evaluation of the process should be conducted after 90 days of its implementation.
The fee for the complete program is $695 per participant. This investment in your human resource comes with a guarantee that, on the condition we are able to engineer a minimum of 75% compliance to this new change, your sales volume will increase by at least 20% within 6 months. If not, every one of your sales people will be retrained at no cost to you. This fee, however, covers the entire cost of the program to include the installation of the form at your stores and the post 10 day follow-up.
The number to call is 686-7396, 221-7980 speak directly to Tony.
COMPLETE THE SHORT FORM BELOW TO RESERVE A SEAT FOR YOUR SALESPEOPLE TODAY OR DOWN LOAD THE WORD DOCUMENT PRINT IT OUT, COMPLETE IT AND TAKE IT TO: #48-55 EDWARDS ST. UPTOWN MALL GROUND FLOOR AND ASK FOR SABRINA TITLEY.
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